There was a poster hanging in the hallway at the art college I attended that was a call for artists/ artisans to come to New York City to apprentice as a mason/ sculptor on one of the cathedrals there in the city.
Read MoreFalling down the rabbit hole
Say “SEO” and my stomach churns a bit and I feel a low grade anxiety, but I can’t place its source. It’s just a phrase that describes the rules that govern how other people search stuff online. According to web wizards like Neil Patel, how your product/ offering/ service is searched by the majority of us humans is the guide by which you should choose your keywords— and not how you would maybe categorize it or describe it yourself.
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